Step 2 - Planning Small Business Marketing Online

If you have completed Step 1, you have organized the offline aspects of your business. You have the web site toolkit in hand to guide your thinking during web site construction.

Here's what comes next.

Anyone using a search engine uses keywords to find what they want. What you want to know is which keywords they use to find a business like yours. When you know those words, you begin to know your market.

Along with keywords, you also find out how often these words are used and how much competition you face. Look at this process as a market study to find out what web site content is needed to reach your target market, ahead of your competition.

One thing to know is this "research" process is the same regardless of what you are selling.

Wordtracker created a story around Virginia Veg, a fictional vegetable processing company that wants to sell vegetarian dog food online, and asked experts to tell how they would use Wordtracker to offer advice to Susan Webster, the CEO of the fictional company.

The challenges that Susan must face are the challenges that business owners and consultants must face every day.

It is more than a practical manual:

It is a unique insight into the thinking that allows marketing experts to get top results. There is no charge, just download here and read it completely.

This story teaches the basic fundamentals of how people really use the web. This information can "make or break" your online business. Without knowing keywords and how to use them, you will miss your target market.

Our service business has two sides. We create marketing plans and web sites from scratch and we fix failed ones. Repair is beyond any doubt the "bigger" side of our business. The vast majority of the time, failure was the direct result of not understanding the basic fundamentals of how people use the web.

When you fail to plan your online presence based on these basic fundamentals, your site is doomed from day 1.

And if your web site has failed already, here's what fixes broken web sites.

We have much more to discuss, but please download the story and save yourself major headaches. Next, we'll discuss vital resources for planning you must know about.

Small Business Marketing Online Plans - Step 1

Small business marketing online plans require focus. We focus on successful people that helped us become successful. Ken Evoy and Robert Middleton are seasoned successful marketing professionals. Eric Albertson, now a vital team member, helped us increase our income ten times over.

I personally own their products, use their services, and highly recommend you follow this proven trail and count on performance being the result.

Take action! ...4 simple actions get Major Results.

• Want to be a better marketer and attract more clients?
• Are you struggling to implement your marketing?
• Confused about how to make your site better?
• Do want to make your site sell?

You're not alone!

I recommend all of our clients get the get the "Whole Shebang" to save $1000's; Yes, thousands of dollars. The reason you will is because doing anything over is very costly since you will pay for it at least twice. Much of our business is re-building failed web sites and marketing strategies. Take the hint and get it right the first time.

Need services?

CannonFire Marketing can and will guide your every move. We can also do it all for you, but not without some basic understanding of marketing on your part. Without it, you will spend more than you have to. You will have many questions, and the answers take time. Time is money to both of us.

Take the 4 Action Steps above to save time and money. Everything we'll tell you comes from those sources and our experience. Alan Lakein wrote, "Failing to plan is planning to fail", and I can't agree more. We have been there, done that, and we have the t-shirt that reminds me what must happen to succeed.

What's Next?

From here, we'll talk about all the parts and pieces that make up good marketing strategies. Keywords, content writing, search engines, PPC advertising, newsletters and more.

Subscribe to the CannonFire Marketing Newsletter here..

The Best Marketing Tool for Small Business on the Internet

If you are looking for the best marketing tool for small business on the internet, it's right here on the page in front of you. You may have heard that keywords and content rule at search engines. It's true, even Google says so.

The most successful small business marketing online plans start with simple research anyone can do. The most affordable marketing strategies for small business start the same way. The ultimate goal is for you to Know your target market.

We do not sell gadgets, tricks, secrets or insider information. We sell services, and we giveaway what we know right here in this blog. If you are highly motivated to succeed, you already have what you need to start.


Of course you will need a website.

• If you have one, is it doing its job?
• Do you know what "its" job is?

That's one thing we will discuss often here. How to know if your website is working and how to fix it if it isn't. After all you can't fix anything you didn't know was broken, right?

Are you "planning" a website for your business?

You are definitely in the right place. Success starts with a good plan. We'll show you the best path to get there.

Visit often, as a rather bold marketing person from Texas you'll get the truth from me, Richard Cannon.

Glad you're here, good to meet you!